We are proud to announce a new name for our weekly reports: Walter Deemer's Market Strategies and Insights. And, as you can see, they also have a new look; a softer, more gentle one. The changes represent an important milestone for us, and we'd like to share the story behind them with you.
The biggest change we made is to our name; after more than 13 years, the word "technical" has disappeared from our masthead. The reason: we're not really doing "technical analysis" in these reports (not as it's currently defined, anyway). What we're doing is providing long-term market strategies (specific long-term recommendations concerning financial markets all over the world) plus our unique market insights (insights that only thirty years of experience as a market student could give us; perspectives that help you get a better understanding of the current financial environment). Since "technical analysis" no longer stands for the thoughtful long-term institutionally-oriented approach we use in the area of market analysis, we've replaced it with "Market Strategies and Insights" -- which is really what these reports are all about.
You'll also notice a more subdued look to our reports. We've been publishing them for more than 13 years now, and we've survived (and prospered!) in an industry where the survival rate of truly independent market analysts is woefully low. Our success (plus our record during those 13 years), we think, speaks for itself. At this stage of our career, then, we're just going to take a kinder, more relaxed approach to this thing we call market analysis -- even in a world where the most attention is too often paid to those solely able to shout the loudest. We've thus adopted this softer, gentler look as we begin our fourth decade as a market analyst.
(The colors? Years ago, we got an amateur radio confirmation card from a place called the "Saudi Arabia-Iraq Neutral Zone", and were struck by the design's stunning contrast between a crisp blue sky and the soft brown of the desert. The combination has haunted us ever since, so we showed the card to our graphics people; our new masthead colors are based on it.)
So there you have it: our first redesign in more than ten years. We're very proud of it, and trust that it will serve you, our clients, well for the next ten.